I’m Nelly.

UX/UI Designer.

Graphic designer. 

Based in Tel Aviv.

Aquarian.

Problem-solver.

Curious.

Linguaphile.

Dogs lover.

It's all about balancing

FUNCTIONALITY

&

CREATIVITY

It's all about balancing

FUNCTIONALITY

CREATIVITY

&

I’m passionate about merging design and deep research, which allows me to learn and understand human behaviors. By harmonizing practicality and creativity, my focus remains on the user to create thoughtful solutions.
 

Looking for a

UX/UI Designer

Graphic Designer

Web Development

And beyond?

Looking for a

UX/UI Designer

Graphic Designer

Web Development

And beyond?

My Design Principles

My Design Principles

People, not users

Focusing on real people reveals elements for a pleasant experience, prioritizing genuine interactions over interface usability.

Attention to Details

Small design nuances echo brand identity. From spacing and microcopy to colors, every element must be precise.

Iteration

Continuous improvement through iterative design cycles ensures optimal user experience and interface effectiveness.

Sense of Delight

Incorporating subtle interactions, playful animations, and creative copy enhances user interaction, surprise, and delight.

People, not users

Focusing on real people prioritizes genuine interactions over mere interface usability.

Attention to Details

Small design details, like spacing and colors, must reflect brand identity precisely.

Iteration

Iterative design cycles drive continuous improvement for optimal user experience and interface effectiveness.

Sense of Delight

Subtle interactions, playful animations, and creative copy enhance user delight and engagement.

Selected Projects

Selected Projects

SquidFit

Fitness app integrated with smart devices

Mobile App

UX

UI

One pager

Purely Pets

E-Commerce website

E-commerce

B2C

UX

UI

Web redesign

Mobile-responsive

Sanvik

Planning & engineering website

Corporate website

UX

UI

Web redesign

Mobile-responsive

FunFriends

Coming Soon  🚀

Blabla

Coming Soon  🚀

LET'S

TALK!

Don’t hesitate to contact me, I’m nice 🙂

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